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Disrupting the Advertising Ecosystem with Real-Time Systems

Disrupting the Advertising Ecosystem with Real-Time Systems

 

 

22nd Sep 2017, 12:00pm-1:00pm,  CCP 221

Presenter – Intro/Overview – Seth Samuels – VP of R&D
Presenter – Technical Product Deep Dive – Eric Mann – Director of Product Engineering

Abstract – Kochava has long played a referee type role in the real-time advertising ecosystem.  As more and more advertising dollars move from display to mobile, an increasing number of bad actors are trying to take advantage of this new frontier by fraudulently injecting traffic into these marketing pipelines.  We have continued to lead the market in fraud abatement systems and are excited to demonstrate to you our real-time tools that we use and the technical infrastructure that drives them

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