Rezvan Joshaghani, Michael D. Ekstrand, Bart Knijnenburg, and Hoda Mehrpouyan. 2018. Do Different Groups Have Comparable Privacy Tradeoffs?. At Moving Beyond a ‘One-Size Fits All’ Approach: Exploring Individual Differences in Privacy, a workshop at chi 2018.
Personalized systems increasingly employ Privacy Enhancing Technologies (PETs) to protect the identity of their users. In this paper, we are interested in whether the cost-benefit tradeoff — the underlying economics of the privacy calculus — is fairly distributed, or whether some groups of people experience a lower return on investment for their privacy decisions.